Case study
Lumen Health
Onboarding that patients actually finish.
A calmer intake flow, plain language and smart defaults turned a 14 step form into four friendly screens.
Client
Lumen Health
Sector
Healthcare
Platform
Web + iOS
Timeline
8 weeks
Services
Research, Content design, UI design, Design system

onboarding drop off
App Store rating

Priya S., COO
The challenge
Lumen's intake form asked fourteen questions before a patient could book a first visit. Most people filled it in on a phone, often late at night and a little anxious. Many gave up halfway.
What we did
We rewrote every question in plain language and removed anything the care team could ask later. Fourteen steps became four friendly screens with visible progress, saved answers and short help text exactly where people used to get stuck.
The new flow was built on a small design system, so the web app and the iOS app finally look and behave the same.
The result
Drop off during onboarding fell by almost two thirds, and the rating climbed to 4.8 as reviews started mentioning how easy it was to get started.

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