Case study
Verda
A climate app that turned curiosity into habit.
From a prototype tested in eleven days to a launch with weekly rituals people return to.
Client
Verda
Sector
Climate
Platform
Mobile app
Timeline
10 weeks
Services
Strategy, Prototyping, UI design, Brand
weekly active users
to a tested prototype
Lena M., Founder
The challenge
Verda's founders had a big idea and a long document. People loved the concept in interviews, but nobody could say what they would actually do in the app every week.
What we did
We ran a two week sprint to find the habit. Eleven days in, a clickable prototype was in front of real users, and one feature stood out: a small weekly ritual that shows your impact and suggests one easy change.
We designed the whole app around that loop, from the first screen to the Sunday recap, and gave the brand a warmer, more hopeful voice to match.
The result
Verda launched with a clear reason to come back. Weekly active users tripled in the first three months.
