A money app people open twice as often.

The challenge

Orbitpay had the features people wanted, but new users dropped off before their first transfer. Sign up took nine screens, sending money took five, and the most common support question was simply where to start.

What we did

We spent the first week with real users, watching them set up the app and send money to a friend. Every flow was rebuilt around one rule: anything you do often should be reachable with one thumb, on one screen.

Onboarding shrank to three steps with smart defaults. Transfers became a single sheet with recent contacts up front. We tested new flows every week and handed over a Figma library the team now uses for every release.

The result

Within a month of launch, more new users completed their first transfer and existing users came back to send money far more often. Questions about getting started almost disappeared from support.